Strategy Consulting Credentials, Peter Nash
Strategy
Our director Peter Nash has over 15 years experience in blue chip management consulting at The Boston Consulting Group and lately as a Partner at Accenture.
He has extensive experience of vision and strategy definition, having defined over 25 commercial strategies. His work includes vision and strategy definition for companies, divisions, countries, categories, brands and business units. The strategies have been co-created with the leadership team. The leadership teams have then owned and implemented, resulting in increased growth.
| Case Study: Business to Business |
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| Case Study: Consumer Branded |
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Foodservice Manufacturer
Holds #1 Position in Europe
Joined up growth strategy and execution against plan delivers market leading result
Motivated sales and marketing
teams win market by market
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High Growth Delivered at
South African FoodCo
Growth delivered exceeded plan rated as “ambitious” by regional leadership
Management overcome multiple local market challenges to deliver step change in growth
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- Context Country foodservice businesses competing locally for share
- Value Levers: Target Strategic Customer Segments; Optimise Pull and Push (route to market, sales force); Europe Wide Innovation
- Results: Growth and profits at the very high end of industry levels; from product ‘push’ to new ‘pull’ strategy that brought the client closer to customers
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- Context complex emerging market; low volume growth; business leadership looking to transform the business from good to great
- Value Levers: Aligned and motivated leadership; Demand creation through sharp brand portfolio, brilliant marketing; Supply through
- Results: Growth rate raised to 9% p.a.. Market share gain across categories. Financial results ahead of ambitious plan.
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Examples:
- European Food Category. Crystallised the overall vision, current reality and strategy working directly with chairman. Result: Twenty years of decline reversed, growth of category.
- South Africa FoodCo Country Strategy across all division. Worked directly with Chairman, board members, category leaders. Result: profitable growth exceeding plan.
- FMCG Country Strategy. Result: Growth through better understanding of consumer needs, linked to brand proposition optimisation
- Europe’s leading manufacturer for Foods Service. Defined European strategy, plus 10 country business unit strategies. Result: Growth of individual countries and European business. Maintained and strengthened #1 position.
- Global Retail Industry Strategy in global business services company. Defined across two day board meeting. Voted best industry strategy by CEO.
- Global Divisional Strategy ($4bn division), global business services company. Result: now #1 division in global company.
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